Fill in the blank: _________ is the process of claiming a prospective company that you want to refer to or resell HubSpot to at some point.

In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

Expert or Generalist Specialist or Growth Primary or Secondary Alpha or Beta Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

By proposing the “right solution at the right time,” you’re doing what?

Still accepting project-based work if the prospect can’t afford your retainer. Offering only 12-month commitments to your retainers because inbound takes time. Kicking off your engagement with a trial period to establish quick wins first. Coaching your prospect to manage inbound internally. Download HubSpot Solutions Partner Certification Exam Answers (PDF)