Fill in the blank: After opening the call, the second step of the solution design and planning call is to translate your prospect’s goals into ____________.

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Which framework should you use to assess fit with a prospect?

BANT GPCT CGP, TCI, and BA The CEO test Download HubSpot Solutions Partner Certification Exam Answers (PDF)

True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.

True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)