Google Ads Video Answers

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Knowledge GlassComments Off on Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
  • Determine what the viewer is interested in.
  • Start a dialog with the viewer based on the ad.
  • Direct clearly what you want the viewer to do.
  • Drive viewers to make decisions about a brand.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

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YouTube campaigns require no management. YouTube is powered by Google data and tools. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers in each vertical. Download Google Ads Video Certification Exam Answers (PDF)
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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

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Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)
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Which marketer would be an ideal client for TrueView for action?

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A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure […]