Google Ads Search Certification Answers

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

Knowledge GlassComments Off on Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
  • A mention of prices, promotions, and exclusive offers
  • Encouraging potential customers to take action
  • More landing pages to visit
  • A variety of emoji to catch the attention of potential customers
  • Highlighting what makes his business unique

Download Google Ads Search Certification Exam Answers (PDF)

Related Post
Google Ads Search Certification Answers

What’s one way Google AI helps marketers connect with potential customers?

Sara Taylor

Google AI understands nuance in human language and connects marketers with people searching for what they offer. Google AI defines business goals for marketers based on their offline conversion data. Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend. Google […]
Google Ads Search Certification Answers

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

Knowledge Glass

More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. Download […]
Google Ads Search Certification Answers

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Knowledge Glass

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]