True or false? To use the prospect fit matrix, you must have a conversation with the prospect first.

What is the recommended approach to translating a prospect’s goals into measurable targets?

Assign homework so you already have this information before the call. Conduct the meeting over video to make it a more personal experience. Wait to cover measurable targets until the prospect has your proposal to encourage them to close. Do the exercise via a whiteboard or spreadsheet to run through different scenarios. Download HubSpot Solutions […]

What is the difference between markup percentage and margin percentage?

Nothing, they are the same thing. Different; markup % is always higher than margin %. Different; margin % is always higher than markup %. Different; it can vary whether markup % or margin % is higher. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)