Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

True or false? A personalization token has a default value set automatically.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Why is it important to map out the conversion path of a smart CTA for each segment?

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each segment to the page with the visitor’s preferred language. Download Hubspot Contextual Marketing Certification […]

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)