Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

When designing your navigation, your primary objective should be to include keywords for search engines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you ensure that the content on your website will be helpful for your users?

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search engines. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)