True or false? You can display content variations to mobile, tablet or desktop users.

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Contextual marketing is used in which stage of the Inbound Methodology?

Attract Convert Close Delight All of the stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)