Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Sara TaylorComments Off on Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Incorporating an image to make the ad more enticing.
  • Adding seasonal messaging during the holiday season.

The correct answer is:

  • Adding seasonal messaging during the holiday season.

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Google Ads Search Certification Answers

How can marketers predict the impact of applying recommendations on their optimization score?

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Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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Google Ads Search Certification Answers

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

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Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.) Attractive imagery Relevant information Information based on their moment Product and service comparisons News items related to their search Download Google Ads Search Certification Exam Answers (PDF)