Google Ads Search Certification Answers

What determines whether a Search ad shows in the results for a query, and in what position?

Sara TaylorComments Off on What determines whether a Search ad shows in the results for a query, and in what position?
  • Asset impact, which includes sitelinks and image assets.
  • Bids, which is how much marketers will pay for a click.
  • Ad quality, which is based on ad and website relevance.
  • Ad Rank, which is based on a variety of factors to show useful ads.

The correct answer is:

  • Ad Rank, which is based on a variety of factors to show useful ads.

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Google Ads Search Certification Answers

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

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Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)
Google Ads Search Certification Answers

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?

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The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

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You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]