Google Ads Search Certification Answers

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Sara TaylorComments Off on You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
  • Less click-fraud
  • Longer funnels
  • Lower eCTR
  • Greater flexibility
  • More relevance

The correct answer is:

  • Greater flexibility
  • More relevance

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Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Sara Taylor

Conversion rate Ad dimensions Bid amount Ad relevance Ad landing page experience The correct answer is: Ad relevance Ad landing page experience
Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Knowledge Glass

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

Sara Taylor

The Display URL provides details about an advertiser’s product or service. The Display URL gives users an idea of where they’ll go if they click the ad. The Display URL takes users to a specific page of a website. The Display URL is a headline in the ad that users most often notice first. The […]