Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)

Which two searches may prompt the marketing manager’s ad? (Choose two.)

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling Download […]

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

You should use the Keyword Planner to find new keywords that are relevant for your target audience and business. You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically. You should use Google Ads’ Conversion Tracking feature. This will […]