Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

The ad could lead to a higher cost-per-click for the advertiser. The higher expected click-through rate could lead to a higher Ad Rank. The ad’s quality could reduce cost-per-click by at least 40%. The advertiser could receive more bids in the auction. The correct answer is: The higher expected click-through rate could lead to a […]

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)