True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a lead flow?

A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which of the following are campaign metrics that can be tracked in HubSpot?

Influenced contacts Closed deals New contacts (first touch) A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)