True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

What’s the benefit of having a script for your videos?

It eliminates the need for editing. It ensures the content stays focused and organized. It removes the need for visual aids. It allows for more spontaneity in the delivery. The correct answer is: It ensures the content stays focused and organized.  

What is one tactic to ensure success in community building?

Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.  

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]