True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

What is the projected value of global sales USD via social media platforms by 2026?

$500 billion $1 trillion $2 trillion $3 trillion The correct answer is: $3 trillion.  

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising  

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.