What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.