What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions

Within Search Ads 360, what specific action does a custom column let you access for any formula?

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.