Search Ads 360 Certification

You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

Sara TaylorComments Off on You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  • Experience Hub
  • Reports
  • Overview Page
  • Performance Center

The correct answer is:

  • Performance Center

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Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

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Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data
Search Ads 360 Certification

Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

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You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.
Search Ads 360 Certification

What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

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Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules