Search Ads 360 Certification

A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?

Sara TaylorComments Off on A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?
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Search Ads 360 Certification

At what level should you evaluate performance for your Search Ads 360 bid strategies?

Sara Taylor

Ad group Keywords Campaign Portfolio The correct answer is: Portfolio
Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Sara Taylor

Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara Taylor

Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows