Search Ads 360 Certification

Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

Sara TaylorComments Off on Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
  • You tell them it would be four conversion cycles.
  • You tell them it would be five to six conversion cycles.
  • You tell them it would be one conversion cycle.
  • You tell them it would be two to three conversion cycles.

The correct answer is:

  • You tell them it would be two to three conversion cycles.

Related Post
Search Ads 360 Certification

What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

Sara Taylor

Google Analytics 4 Display & Video 360 Performance Center Looker Studio The correct answer is: Looker Studio
Search Ads 360 Certification

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

Sara Taylor

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.
Search Ads 360 Certification

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

Sara Taylor

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]