Search Ads 360 Certification

While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

Sara TaylorComments Off on While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
  • You’d use change history.
  • You’d use sync.
  • You’d use edit.
  • You’d use bulk actions.

The correct answer is:

  • You’d use bulk actions.

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Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara Taylor

They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.