Search Ads 360 Certification

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

Sara TaylorComments Off on Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  • Conversion cart data
  • Budget bid strategy
  • Data-driven attribution
  • Google Ads auction-time bidding

The correct answer is:

  • Budget bid strategy

Related Post
Search Ads 360 Certification

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

Sara Taylor

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Sara Taylor

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Search Ads 360 Certification

Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

Sara Taylor

Data-driven attribution Custom floodlight variables Conversion cart data Budget bid strategies The correct answer is: Conversion cart data