Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  • Dimension
  • Label
  • Reporting
  • Conversion

The correct answer is:

  • Conversion

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Search Ads 360 Certification

How many bid strategies can each Search Ads 360 campaign have?

Sara Taylor

5 10 3 1 The correct answer is: 1
Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara Taylor

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.
Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.