Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution

How often should you be checking your attribution reports?

Once a week Once a month Once a quarter Never The correct answer is: Once a quarter

What is a completed event referred to in HubSpot?

A record A completion An incompletion A property The correct answer is: A completion