Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts. Sales enablement can only […]
They maintain alignment between marketing and sales. They provide a place to recognize high achievers. The provide a place for reporting to upper management. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)