A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]
What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your product to do both jobs. Ignore them and focus on your target buyers Download HubSpot Sales Enablement Certification Exam Answers (PDF)