“That’s fine, as long as it helps them do the job they hired our product to do.”? “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”? “We shouldn’t do that. Asking customers to buy from us again is a betrayal […]
Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for better serving the sales […]