- True
- False
Download HubSpot Sales Enablement Certification Exam Answers (PDF)
“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]