You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

A Lead Views A Specific Page On Your Website, Say, Your Case Study Page. You Then Send Targeted Follow-Up Content Like One Of Your More Popular Case Studies. This Is An Example Of What Type Of Email?

Transactional Marketing Sales Behavioral Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Is One Common Cause Of Low Click-Through Rates?

The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. Download HubSpot Email Marketing Certification Exam Answers (PDF)

To Help You Track The Health Of Your Database, You’ll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health?

A segment that tracks all ineligible contacts A segment that tracks all emails sent A segment that tracks all actively subscribed contacts A segment that tracks all contact sources Download HubSpot Email Marketing Certification Exam Answers (PDF)