Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)
They could use brand restrictions for branded campaigns when it’s suitable. They could use responsive search ads and AI-powered creatives. They could increase their campaign reach by using broad match with manual bidding. They could organize and align all of their ad groups according to a common theme. They could add broad match keywords for […]