Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
  • Expanded text ads can help achieve this goal.
  • Responsive search ads can help achieve this goal.
  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

The correct answer is:

  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

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Google Ads Search Certification Answers

What does adding callout extensions to your Google Search ads enable you to do?

Knowledge Glass

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]
Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Knowledge Glass

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Sara Taylor

Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.