Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

1. Allows advertisers to provide details about their product or service
2. Users often will often notice this first
3. Gives users an idea of where they’ll go if they click the ad
4. Takes users to a specific page of a website

The correct answer is:

• Description (1)
• Final URL (4)
• Display URL (3)
• Headline (2)