Google Ads Search Certification Answers

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Sara TaylorComments Off on You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
  • Exact match
  • Keyword targeting
  • Broad match
  • Phrase match

The correct answer is:

  • Exact match.

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Google Ads Search Certification Answers

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Sara Taylor

Search Video Shopping Display Discovery The correct answer is: Search Discovery
Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Knowledge Glass

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which user type would the Google Ads system closely match as an Affinity audience?

Knowledge Glass

A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies Download Google Ads Search Certification Exam Answers (PDF)