Google Ads Search Certification Answers

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Product and brand consideration
  • Leads
  • Website traffic
  • Brand awareness and reach

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

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The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination URLs are automatically kept up-to-date. Dynamic Search Ads don’t have to undergo the bidding process. Machine learning helps automatically find new keywords. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

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Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Knowledge Glass

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]