Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

Sara TaylorComments Off on A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
  • They should use the seasonality report.
  • They should use the change history report.
  • They should use the time lag report.
  • They should use the navigation report.

The correct answer is:

  • They should use the time lag report.

Related Post
Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara Taylor

Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]
Google Ads Measurement Answers

Why might an advertiser use enhanced conversions for leads?

Sara Taylor

To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions
Google Ads Measurement Answers

What are three factors that influence conversion volume, along with conversion delay? Choose three.

Sara Taylor

Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads