There are two types of optimization. What are they? Choose two.

What platform uses event-based data instead of session-based data?

Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4 The correct answer is: Google Analytics 4

For what reason might an advertiser opt to use enhanced conversions for leads?

Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement. Because enhanced conversions for leads can track sales that happen off a website from website leads. Because enhanced conversions for leads can track sales and events that happen […]

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match. The correct answer is: They’d choose broad match.