They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]
It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]
First, add a conversion tracking tag to your website or app after modifying it in Google Ads. First, modify the tag for your website or app after requesting it from your web administrator. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions. First, request a […]