What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

What are three factors that influence conversion volume, along with conversion delay? Choose three.

Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads

There are two types of optimization. What are they? Choose two.

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization

In what way does experimentation help achieve a best-in-class measurement approach?

By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights