What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

If you’re a digital advertiser, how do you define a tag?

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]

What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.

The Recommendations page can introduce you to new features and trends across Google. The Recommendations page can increase your budget if you select to auto apply to recommendations. The Recommendations page can help maximize your budget by improving bidding and keywords. The Recommendations page can increase the amount of time and effort spent on optimizing […]

What does it mean when ad campaigns are optimized by Google’s AI?

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]