Google Ads Measurement Answers

To turn marketing insights into action, what action should you take?

Sara TaylorComments Off on To turn marketing insights into action, what action should you take?
  • You should increase the frequency of underperforming ad creatives.
  • You should increase investment in an underperforming channel.
  • You should focus on the right audience for the message shared in that stage of the buying journey.
  • You should shift budgets from well-performing channels to underperforming channels.

The correct answer is:

  • You should focus on the right audience for the message shared in that stage of the buying journey.

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Google Ads Measurement Answers

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

Sara Taylor

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]
Google Ads Measurement Answers

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

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Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you which Google Analytics reports are incorrect Tag Assistant could create the Google Click Identifier tag (GCLID). The correct answer is: Tag Assistant could troubleshoot unverified conversion actions.
Google Ads Measurement Answers

What’s the correct way to describe enhanced conversions for web?

Sara Taylor

It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.