Google Ads Measurement Answers

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

Sara TaylorComments Off on If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
  • By dividing the total conversion value by the total cost of all ad interactions
  • By dividing the number in the conversions column by the total eligible interactions
  • By dividing the total conversion value by the number in the conversions column
  • By dividing the total cost by the number in the conversions column

The correct answer is:

  • By dividing the total conversion value by the total cost of all ad interactions

Related Post
Google Ads Measurement Answers

As a marketer, in what way should you evaluate your campaign?

Sara Taylor

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]
Google Ads Measurement Answers

To set up enhanced conversions for web, what should an advertiser do?

Sara Taylor

An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through the Google Ads API for enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. The correct answer is: An advertiser should go […]
Google Ads Measurement Answers

If an ad campaign is optimized by Google’s AI, what’s happening?

Sara Taylor

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]