Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara TaylorComments Off on In what way does experimentation help achieve a best-in-class measurement approach?
  • By assisting in the collection of multiple data points
  • By providing a way to validate and test insights
  • By driving a macro budget strategy
  • By helping assign credit across touchpoints

The correct answer is:

  • By providing a way to validate and test insights

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Google Ads Measurement Answers

If an ad campaign is optimized by Google’s AI, what’s happening?

Sara Taylor

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]
Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara Taylor

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids
Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara Taylor

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]