Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]

While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site. A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. A view-through conversion action is when there are […]

Data-driven attribution works in which of the following ways?

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]