Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

How would a digital marketing consultant describe the Google tag to a new advertiser?

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid. It might look at ad auctions, […]

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality