If Your Company Doesn’t Produce Very Much Content, All Of The Following Are Good Alternatives EXCEPT:

What Is Your Role During The Decision Stage Of The Buyer’s Journey?

To help the buyer define their goals and challenges. To help the buyer understand the different ways they might address a goal or challenge. To convince the buyer to buy your product or service. To help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification […]

What Does It Mean To Make Your Outreach “Human”?

Avoiding automated processes and technology. Making sure your approach is empathetic and personable. Making sure your first meeting with a new prospect happens in-person. Involving as many different people from your company as possible in your relationship with every prospect. Download HubSpot Inbound Sales Certification Exam Answers (PDF)

Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do?

Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person. End the call as quickly as possible because there’s no reason to spend […]