To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers Download HubSpot Inbound Certification Exam Answers (PDF)
By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget. If […]
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]