Lead flows collect more detailed information than forms. Lead flows appear on top of the page while forms are embedded in the page. Forms usually have more fields than lead flows. Submissions from lead flows and forms both appear on the contact timeline. Download HubSpot Inbound Certification Exam Answers (PDF)
The offer and its relevance to the page content The placement of the call-to-action on the page How the design does or does not grab attention Whether or not the call-to-action has an action verb Download HubSpot Inbound Certification Exam Answers (PDF)
reach engagement conversions All of the above Download HubSpot Inbound Certification Exam Answers (PDF)