Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
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They’re in-stream ads that appear following a video. They’re in-stream ads, skippable after five seconds. They’re located at the top of the YouTube video home feed. They provide reach, frequency, and brand awareness. Download Google Ads Video Certification Exam Answers (PDF)