True or false? You should only reach out to your detractors.

You want to understand how easy it is for your customers to get their questions answered from your support team. The appropriate feedback survey to use is:

Customer effort score Customer satisfaction survey Net promoter score Customer leadership score The correct answer is: Customer effort score.

Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug or outage The correct answer is: Ease of completing a task.

Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?

Net promoter score Customer satisfaction survey Customer acknowledgment survey Customer effort score The correct answer is: Customer satisfaction survey.