True or false? You should only reach out to your detractors.

What is an advocate?

Someone who gives you a score of 9 or 10 on your NPS survey Someone who helps you generate more business Someone who gets paid for advertising your brand. An employee on your marketing team The correct answer is: Someone who helps you generate more business.

True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

True False The correct answer is: True.

Which survey asks the following question: How easy was it for you to handle your issue?

Customer effort score Net promoter score Customer satisfaction survey None of the above The correct answer is: Customer effort score.