What can YouTube Analytics tell you about what people are watching on your client’s channel?

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]

Which TrueView ad format is optimized for product awareness?

TrueView for reach TrueView for action TrueView in-stream TrueView discovery Download Google Ads Video Certification Exam Answers (PDF)

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical […]