Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Similar Audiences Remarketing In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

What’s an advantage of using Responsive Display Ads?

They offer greater control over the way your ads look and feel. They’re limited to banner-eligible slots. They will automatically create ads from your images, videos, headlines, logos, and descriptions. They help publishers deliver a faster experience using AMP. Download Google Ads Display Certification Exam Answers (PDF)

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing […]