What are two benefits of automated bidding? (Choose two.)

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Display Certification Exam Answers (PDF)