With an 80% utilization rate and a 30% overhead on a $24/hour salary, your new hourly cost would be (in USD):

True or false? At some point in the sales process, you must demo the HubSpot software.

True — the prospect is going to be purchasing a HubSpot license, so they should see what they are getting for their money. True — the prospect needs to see all the HubSpot tools so they can pick and choose which ones they’d like you to focus on in your services retainer. False — showing […]

You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Studies show that prospects forget 50-80% of what was discussed only a single day later. How can you avoid that happening?

Assign your prospect homework, like a questionnaire. Summarize and recap your exploratory meeting with a follow-up email. Schedule a solution design and planning call no later than one week after the exploratory meeting. Test for budget as you close the exploratory call. Download HubSpot Solutions Partner Certification Exam Answers (PDF)