- Unique reach
- Ad recall
- Online conversions
- Purchase intent
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Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?
Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)
Which elements are used to build a Custom Affinity audience?
Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)
Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?
Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share and cost-per-view Cost-per-click and target return on ad spend Download Google Ads Video Certification Exam Answers (PDF)