YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

What is one reason an advertiser would choose YouTube for action?

Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube […]

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

Custom Affinity Program Candidate Detailed Demographic Determinant List Download Google Ads Video Certification Exam Answers (PDF)

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]