Google Ads Search Certification Answers

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Sara TaylorComments Off on You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Increasing the trustworthiness of the website.
  • Reducing the bid rate on the ad.

The correct answer is:

  • Changing the call-to-action message of the ad.

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Google Ads Search Certification Answers

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

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10,000 users 1,000 users 500 users 100 users Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How can Performance Planner serve your business?

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By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Sara Taylor

Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.